I came a cross a new phone today called the GeeksPhone One. Their USP seems to be that that phone is rooted out of the box, encouraging enhancement and experimentation.

It’s interesting to see a small company getting into the Android device market. It shows that a small company can compete with the big handset OEMs. If GeekPhone can do this, there’s no reason why such companies can’t exist that provide very different handsets for vertical markets. For example, rugged handsets (this is already happening), handsets for elderly/disabled, handsets that run just one main application (e.g. for ticketing) or any other market that needs a cheap device targeted at a special group of users.